1. Indicate what you will use the photos for!

By informing the photographer about the purpose and use of the photos (website, print, social media, large format, advertisements, etc..) you give him the opportunity to think about what kind of images help to achieve this. reach the goal.

Not sure yet exactly what the photos will be used for? No problem ! Then that information is also useful for the photographer. He can then take many different photos of the same setting, which can be used in different ways. Based on this, the photographer can think along about portraying the people or the subject and ensure that the right compositions such as square, vertical photos or horizontal / Landscape are made.

The more information you can share with the photographer, the better he can think about the type of images that help to achieve the goal.

2. Indicate who the target group is .

It is important to know exactly who you want to address with the photos. The style of a photo is determined, among other things, by the target group. Therefore, think carefully about who exactly you want to address with the photo and what they consider important and share this information with the photographer.

3. Arrange permission where necessary.

Photographing people and locations often requires permission. Consider, for example, a factory space or production workshop. Also, if you want to have certain employees photographed inside or outside the company, keep in mind that they must agree to the photo shoot. Not arranging permission can lead to delays, or sometimes even postponement or cancellation of the photo shoot, which can entail additional costs. 

Who are your models?

Give them the right instructions. This can be done through your briefing. Decide who arranges what. Do they have to go to the visagie beforehand? And are there any specific dress instructions? Be careful with busy prints and large brand prints on clothing. If necessary, draw up a contract with privacy and security issues.

Beware of privacy!

It is important that you have permission from everyone who comes in the picture. Find out who is being photographed and agree on who will arrange this. It is also good to ask the location of the photo shoot for approval and to inform them of the shoot. This often concerns semi-public spaces. Find out in advance and make arrangements with the photographer.

4. If possible, provide a mood board or examples of websites.

For the photographer's image, it helps if you have examples of photos that appeal to you. Therefore always send some examples with the briefing so that the photographer has a good idea of what you are looking for. Stock photos or photos of competitors or fellow companies can also serve as example photos.

5. Share the corporate identity document with the photographer.

Do not forget to send the house style document to the photographer , if available . It often also contains guidelines for the photographer about the use of photography and the post-processing of the photos. This way you ensure that the style, composition and use of color of the photo is in line with the corporate identity of your company.

6. Set a deadline for the photos.

Sometimes you arrange a photo shoot for a new product that will be launched soon. You want such newsworthy photos in your home as soon as possible to send along with a press release.

If it concerns photos with which you fill an image bank, the deadline will be less tight. Therefore, let the photographer know when you need the photos at the latest. Then the photographer can take into account the time he puts into planning and post-processing.

7. Provide the photographer with practical information - who, what and where?

Essential parts of your photo shoot are date, time and location.

Make sure no surprises arise. Make an extensive list with telephone numbers, contact persons at the location, practical information with addresses and something like parking options. There may also be safety measures that the photographer must take into account. The photographer must have the right practical and logistical information at his disposal so that he can work as efficiently as possible.

Good communication is half the work!

In this way, a good preparation for a photography assignment in the form of a photography briefing is half the battle. It ensures a successful photo shoot, resulting in the photos you are looking for for your expressions!

Do you have any questions?

You can always email or call me with questions!

You can always email or call me with questions!